Novalja isn’t only July and August on Zrće. From carnival masks in February and trail races across the moonscape in spring to cheese festivals, open-air theatre and Advent on the square, this is what happens around town and across the island of Pag every year. We’re an independent local guide: dates come from the organisers, and we add them here as they’re announced.
The 2027 programme is being announced — here’s what happens in Novalja every year:
Novalja Carnival (Novaljski karneval)
Novalja, Trg Bazilike · Saturdays from mid-January to Shrove Tuesday · dates TBC
Masked dances, kids' afternoons and a closing masked parade through town, run by locals for locals.
Pag Winter Carnival (Paški zimski karneval)
Pag town · Saturdays from the first weekend after Epiphany to Shrove Tuesday · dates TBC
Masked "tanci" in the old salt warehouse and the election of the carnival prince.
Our guide
Life on Mars Trail
Metajna · late March · 2027: Saturday 20 March
A trail race and hike over the bare, bora-scoured "Martian" karst above Metajna, with 7, 15 and 25 km routes. Walkers welcome.
Official site ↗ · Our guide
En Primeur – the first young Pag cheese
Pag town, Knežev dvor · around 21 March · dates TBC
Tasting of the season's first young Pag cheeses, with a chef masterclass.
Our guide
Easter Breakfast (Uskršnji doručak)
Novalja, Trg Bazilike · Easter Monday morning · dates TBC
A free open-air breakfast of traditional Easter food with singing, held since 2001.
MarsOvca
Stara Novalja, Jadra beach · April · dates TBC
A ticketed beach feast where 25+ local hosts cook Pag lamb and sheep's cheese. It sells out.
Our guide
May Festival (Fešta od maja)
Novalja, Trg Bazilike · around 1 May · dates TBC
Local restaurateurs cook traditional dishes on the square with live music to open the season.
Feast of the Holy Thorn (Sv. Trn)
Pag town · early May · dates TBC
The Benedictine nuns bring out a relic of the crown of thorns, kept in Pag since 1443, for Mass and a procession.
Skutafest
Kolan · spring, date varies · dates TBC
A small village fair built around skuta, the fresh sheep's-milk curd left over from cheesemaking.
Our guide
Granfondo Pag – Cycling on the Moon
Start in Novalja · May · 2027: 15 May
An international road-cycling granfondo of about 100 km across Pag's lunar karst.
Official site ↗ · Our guide
Pag Town Day (Dan Grada Paga)
Pag town · around 18 May · dates TBC
Pag marks its founding in 1443 with Mass, guided walks and a hike to the old town.
Our guide
Novalja Open – beach handball
Novalja · last weekend of May · dates TBC
The Croatian beach handball championship, now with international teams.
Spring Break weekends
Zrće beach · weekends from May to June · dates vary by organiser
Four-day student packages with club nights, pool and boat parties that open the Zrće season.
Our guide
Town Day & St Anthony (Antonja – Dan Grada Novalje)
Novalja · 13 June, with events all month
The town's patron-saint day: Mass, a free headline concert and two weeks of concerts, children's festival and local tournaments.
Lamb Festival (Fešta od janjetine)
Mandre · mid to late June · dates TBC
Spit-roast Pag lamb, local cheeses and island products on the Mandre waterfront, with a band.
Our guide
International Lace Festival (Međunarodni festival čipke)
Pag town · second half of June · dates TBC
Lace-makers from about ten countries join Pag's own, with exhibitions in churches, workshops and a fashion show.
Our guide
Pag Sheep and Cheese Show (Izložba paške ovce i sira)
Novalja, Ruža vjetrova · late June or early July · dates TBC
Breeders show their Pag sheep, cheesemakers compete, and there are tastings and a klapa concert.
Our guide
Hideout Festival
Zrće beach · late June to early July · 2027: 29 June – 2 July
The big UK-crowd house and techno week: pool parties by day, open-air club sets all night. 18+.
Official site ↗ · Our guide
Metajna Day (Dan Metajne, "Dva Luja")
Metajna, riva · 2 July
A kids' programme on the waterfront, then a band, on the village's feast day.
Our guide
Pag Island Klapa Festival (Smotra klapa otoka Paga)
Pag town, Stari grad · early July · dates TBC
Klapa groups from all over the island sing a cappella in the ruins of the old town.
DropZone Festival
Zrće beach · first week of July · 2027: 3–8 July
A week for hardstyle fans: main stage at night, pool and boat parties by day.
Official site ↗ · Our guide
Balkan Wave Festival
Zrće beach · early to mid July · 2027: 7–11 July
Five days of Balkan pop and urban music for a young regional crowd.
Official site ↗ · Our guide
Verknipt Croatia
Zrće beach · mid July · 2027: 11–15 July
The Dutch hard-techno brand's rave holiday for the fast-BPM crowd.
Official site ↗ · Our guide
Austria goes Zrće
Zrće beach · second half of July · 2027: 17–24 July
A German-speaking party week of EDM, hardstyle, Deutschrap and Schlager.
Official site ↗ · Our guide
Novaljski trijatar
Novalja, summer stage · Sunday evenings, July–August · dates TBC
Croatian touring companies play mostly comedies under the stars (in Croatian).
Novalja Music Summer in the Courtyards
Old Novalja · Wednesday evenings, July–August · dates TBC
Intimate classical recitals in the stone courtyards of the old town.
Vridne ruke
Novalja, Ruža vjetrova · first half of July · dates TBC
Taste and buy home-made products from Pag's shepherds and cheesemakers, then a concert.
Karmenica – Our Lady of Mount Carmel
Kolan and Vlašići · 16 July
Votive feast with Mass and a procession with the statue of Our Lady, then a village fešta. In Kolan it is also the Municipality Day.
Gajac Day (Dan Gajca)
Gajac · around 22 July · dates TBC
Village games like bocce, tug-of-war and kids' swimming, ending with a concert.
Pag Summer Carnival (Paški ljetni karneval)
Pag town · last week of July · dates TBC
Croatia's oldest summer carnival: masked parade, Pag folk costumes and the big Paško kolo dance on the square.
Our guide
Island Products Fair "Od Luna do Fortice"
Vlašići · last Sunday of July, evening · dates TBC
Island cheese, wine, olive oil, honey and crafts, with klapa and live music.
Fishermen's nights (Ribarske večeri)
Zubovići, Šimuni and other harbours · July–August · dates TBC
Fish fried on the harbour and a klapa or band: a proper village fešta.
Victory Day (Dan pobjede) & Our Lady of the Snows
Novalja and Mandre · 4–5 August
A national holiday: a free evening concert in Novalja, while Mandre celebrates its church feast with Mass and a concert on the waterfront.
PagArtFestival
Pag town · first half of August · dates TBC
Classical concerts in the old-town ruins, the salt warehouse and on a boat, founded by pianist Lovro Pogorelić.
Our guide
Barrakud Festival
Zrće beach · second week of August · 2027: 9–12 August
Techno and house parties day and night, plus boat parties, on Zrće since 2012.
Official site ↗ · Our guide
Assumption Day (Velika Gospa)
Pag town · 15 August
Pag's biggest church feast: the statue of Our Lady is carried in procession from the old town, with a klapa evening on the square and a dawn hike up Sveti Vid.
Our guide
Rockin' in the Fields
Novaljsko polje · late-August weekend · dates TBC
A small blues and rock weekend in the fields outside town.
Cheese Festival (Fešta od sira)
Kolan · last Friday of August or early September · dates TBC
Forty-plus cheese producers fill the square, with tastings and a free concert.
Our guide
Burafest
Pag town · last days of August · dates TBC
A family festival with children's theatre, workshops and evening concerts.
End of the Zrće season
Zrće beach · late August to early September
The clubs throw their closing parties as the season winds down.
Our guide
Mala Gospa – Nativity of Mary
Pag town · 7–8 September
The statue of Our Lady is carried back to the old town in a procession, with a town-band concert and a klapa evening.
Our guide
Pag Salt Month (Misec paške soli)
Pag town and the salt works · September · dates TBC
Visits to the salt works and themed weeks around Pag's "white gold", ending with a dinner on the old waterfront.
Our guide
Squid Days (Dani liganja)
Šimuni · late September or early October · dates TBC
Squid fishing from shore and boats, a brudet cook-off and a net-mending race.
Lun Day (Dan mjesta Lun)
Lun · 2 October
Parish Mass and an evening get-together in the olive village.
Our guide
St Luke's Week (Lučina)
Kolan · the week before 18 October
Kolan's patron-saint week: concerts, exhibitions, bocce and a festive Mass on 18 October.
Olea Trail
Stara Novalja · mid-November · dates TBC
An off-season trail race through olive groves and along the coast, from 12 km to a marathon.
Official site ↗ · Our guide
"Pisma nakanat" folk singing festival
Novalja, culture centre · around 25 November · dates TBC
Pag's traditional two-voice "na kanat" singing, a rare chance to hear it live.
Advent in Novalja (Advent u Novalji)
Novalja, Trg Bazilike · December Saturdays
Santa's house, local food fairs and Saturday concerts on the square.
Advent in Pag (Advent u Pagu)
Pag town · from the first Advent weekend to 31 December
Candle lighting, concerts and a Christmas Eve party on the square.
Novaljski raspivani Božić
Novalja, St Catherine's church · 26 December
Klapas and choirs from across Pag sing Christmas songs.
New Year's Eve on the square
Novalja, Trg Bazilike · 31 December, from 21:00
A free open-air concert with a Croatian headliner.
Free guided town walk
Novalja · several evenings, June–September
A free walk through Novalja's history: the Roman aqueduct, basilicas and old streets.
Our guide
Pag Summer Outdoor
Whole island · April–October
Low-cost guided SUP, kayak, bike and hiking sessions run by the island's tourist boards.
Our guide
Dates are approximate and change from year to year — always check with the organiser before you plan your trip around an event.
Full official calendar: visitnovalja.hr · Pag town: tzgpag.hr · Kolan and Mandre: kolan.hr